Angelic Pretty is the name of a Japanese fashion company specializing in lolita fashion. Angelic Pretty was created in 1979 under the name Pretty but changed to Angelic Pretty in 2001. Angelic Pretty sells an assortment of sweet lolita clothing: Accessories, coats, dresses, jumper skirts, blouses, cutsews, skirts, headdresses, petticoats and bloomers, shoes, socks, bags and more.

As well as the brand's popularity in Japan, Angelic Pretty is one of the most well known Lolita brands worldwide.

In 2008, the company opened an official English site to cater for their fast-growing foreign customers.

(Source: wiki)